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HILL VALLEY SALES GROUP
AGENCY PROFILE
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WHO WE ARE
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Hill Valley Sales Group is an independent manufacturers' rep agency serving the
heavy-duty truck parts aftermarket across the Midwest. Founded in 2012, we now
carry six principal lines and run a team of five field reps plus one inside
coordinator out of our Hill Valley, Illinois office. We don't manufacture
anything and we don't warehouse inventory — our job is relationships, product
knowledge, and being the rep who actually shows up. Fourteen years in, most of
our accounts have been with us the whole time.

LINES & TERRITORY
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Six principals on the line card, covering suspension & steering, brake
friction, lighting & electrical, filtration, drivetrain, and cargo control.
Territory is Illinois, Indiana, Ohio, Michigan, and Wisconsin. Flagship line is
DeLorean Suspension Systems — Dr. Emmett "Doc" Brown's outfit — which we've
carried since our second year in business and which still accounts for roughly
a third of our commission book. Full detail on every principal, including
target attention share and contract renewal timing, is in
HillValley_Line_Card.csv.

CUSTOMERS & CHANNEL
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Our accounts fall into four buckets: warehouse distributors, buying-group
members, private and municipal fleets, and truck dealers. Roughly twenty
active accounts across the five-state territory at any given time, ranging
from single-location counter shops to multi-location buying groups. We sell
through relationships built over years of counter days, in-shop demos, and
showing up when something's on backorder somewhere else.

HOW WE WIN
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We win the accounts that value a rep who actually walks the shop floor. Our
reps run counter days, product demos, and trade-show coverage (Midwest
Trucking Expo is our biggest annual push), and we lean hard on being the
agency that can explain a warranty claim, chase a backorder, or run a demo on
short notice. We are not the cheapest option on every line — our pitch is that
we're the rep who's actually in the building.

REPORTING COMMITMENTS
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Each principal sets its own reporting cadence — see Report_Cadence_Required in
HillValley_Line_Card.csv. In practice, written reporting happens consistently
on maybe half our lines; the rest gets covered verbally or not at all because
compiling it from scattered notes takes more time than anyone has. That gap is
exactly what field-notes capture and quick reporting tools are meant to close.

CURRENT PRIORITIES
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1. Rebuild trust on the Clocktower Lighting & Electrical line — attention has
   fallen well behind target since the wiring harness recall last fall, and
   Clocktower's contract renewal is coming up within sixty days.
2. Defend the Flux Brake & Friction line at Cattleman's Fleet Group against
   price pressure from a competing brand before the account erodes further.
3. Push Enchantment Filtration on their fill-rate problem before it costs us
   Interstate Buying Group — this is a supply issue on their end, not a
   selling issue on ours, and it needs to be escalated as such.
4. Keep the DeLorean Suspension Systems momentum going — the Statler Truck
   Parts win and the spring rebate season are proof the line-card approach
   works when reps stay consistent.
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